There are so many small businesses out there. Cut through the noise with a well thought out online marketing plan to help you reach out and hold on to potential and existing clients. For small businesses, email is a great marketing tool. It’s terrific for building trust, and once it is configured, all the work can be done automatically through an autoresponder. At the same time, it’s also the perfect marketing channel for attracting the right kind of clients and weeding out those who may not be in need of your particular product or services.
If you’re a small business, the following tips can help make your email marketing efforts really effective:
- Offer lead magnets or free reports that provide solutions to a common problem. Make sure to place them near relevant content on your website. These are indispensable list-building tools. Good lead magnets usually come in the form of ebooks or checklists that offer real value as well as screen out those who aren’t in need of your brand, products or services.
- Be sure to automate. Setting up an autoresponder to create customised emails, for one, is an efficient way to nurture leads long-term. If you find yourself having difficulty coming up with regular newsletters, an autoresponder will make sure that the conversation continues. You can also analyse subscribers’ behaviour through these automation tools.
- Welcome new subscribers with links to content that you think may be interesting to them. Start the relationship by asking what they struggle with or what they want to know about. Provide links to your best content and provide real value.
- Consider emailing with the offer of a webinar whether it is on your own or with other small businesses. Webinars are said to be the most effective list-building tactic there is, so attract subscribers by demonstrating your expertise. It works to provide potential clients with a sample of the service you can provide. At the same time, you find out how your audience responds.
- Optimise your opt-ins. You can do this by adding a name field to your opt-in forms so you can personalise emails and to use double opt-in, customising it so that subscribers are introduced to you in a better way and you end up with a bigger and more engaged list.
- Make unsubscribing easy and immediately effective. Knowing this option is readily available to them shows subscribers that you have no intention of being a pest. It’s all about building trust.
- Use other media besides text. In your email or newsletter marketing efforts, make sure to include images and even videos to better connect with your subscribers. These make your email so much more personal and allow people to get to know you.
- Use appropriate but easy language. It’s painful to read stilted language, so write like you’re talking with people.
- Have a link that allows subscribers to pose queries and make requests for topics they want covered. You could even offer a prize for the best question of the week. Not only do you get inspiration for content, but the certainty of your subscribers’ interest as well.
- Get your subscribers to participate. Ask not only for feedback but for contributions as well. This way, you can share testimonials as well as relevant stories from other people.
- Give a heads-up on your newsletter by announcing it in social media. This is a great way to reinforce both your email and social media marketing campaigns.
- Share your experiences and sources of inspiration. Content becomes more fascinating when there’s a personal story involved. Subscribers may also be interested in the people and resources that inspire you. You’ll build your content’s value by including these.
- Keep the emails coming and offer exclusive content in them every now and then. Your subscribers signed up to hear from you, so don’t disappoint them with sporadic emails. Make sure they keep on paying attention to your emails by offering stuff that’s not available elsewhere.
- Use your blog to gain more subscribers. In certain blog posts, offer your readers free ebooks, checklists, pdf guides, etc. in exchange for their email address.
- Segment your email list. You can sort your email list based on their status as potential or actual clients, on their location, etc. This way you can provide more fitting content every time.