Why bother putting much though into a domain name? More importantly, why should you give it more thought than your competition? For starters, your domain name is your opportunity to put your mark on the Internet; it can propel your online brand.
Choosing your domain name should be part of your strategy to building the visibility of your business on the World Wide Web. Keep it simple, short, easy to spell and memorable A well-chosen domain name can help your target audience find you easily and attract new customers. It is a factor in driving traffic to your sites. Not all prospective clients are search engine driven centric to find products, services, and businesses. The ideal domain name will have an impact on the success of your digital marketing strategy.
Your new domain name is going to be effective for not only your online brand but integrate with SEO and social media marketing? It is an integrated approach. So when the time comes to spin up a catchy and relevant domain name here are some things to avoid.
Don’t sit around and wait for the perfectly composed domain name.
It would be great to get, an exact-match domain name for your coaching practice, preferably dot com. unfortunately, the matching domain names for single words have already been registered. Purchasing an exact match that is already registered may cost you five or six figures.
You should always consider the pros and cons in reasonable detail before deciding on your domain name. When you’re launching a website, you don’t want to overlook certain fundamentals. If you agonise for too long deciding on what name to use and register, you can lose countless hours that could be better spent on building your business.
If a domain name is ready for the taking and it fits most of your criteria (e.g., relevance, simplicity, length, easy to type etc.), then own it. If you don’t, some other enterprising coach, business or individual might come after it, buy it, and sell it, seeing you go back to the drawing board.
Registering just one TLD.
Anticipating what your competitors might do is also something to consider. I am seeing a lot of the brands do this successfully; it is a defensive approach, securing IP that may slip into someone else’s hands. Some savvy businesses might buy your domain name with another TLD, or top-level domain. TLDs are the .com, .net part of the domain name that comes after the “dot”. Consider registering your domain in a few other TLDs, just to be sure competitors do not get the traffic intended for your site. The new domain name extension program is another option, .coach, .consulting, .services etc. This topic is another blog post, a very interesting area.
Putting hyphens in domain names.
When you have to add a hyphen to your domain name, it means you’ve waited too long to register and because someone else has possession of your domain, you now have no other option but to add a hyphen to distinguish it. Know that hyphens can have a negative SEO ranking, and they are often left out by web users.
Not reading it as one word.
Some domain names look innocent enough, separated by space. But once it’s on an SERP (search engine results page), it might read funny or unintentionally inappropriate as one word: penisland.net (for customised pens), mp3shits.com (for mp3 downloads), whorepresents.com (database for talent representatives), and speedofart.com (an art website).
If you need help with domain names for your coaching business, get in touch with Online Journey today. I’ll help you take the guess work out of choosing a great domain name so you can get coaching sooner rather than later.